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Lufthansa promotes Eurovision Song Contest, loses $750 million in the first quarter
May 8, 2011 — Lufthansa
Lufthansa (Frankfurt) has added “Hey Europe, let’s party!” promotional titles to its Boeing 737-530 D-ABIA (msn 24815). The promotional logo is promoting the Eurovision Song Contest 2011.
The Eurovision Song Contest 2011 will be the 56th annual Eurovision Song Contest. It will take place in Düsseldorf, Germany, following Germany’s win in the 2010 Contest with Lena Meyer-Landrut’s song “Satellite”. The contest will be held in Düsseldorf’s Esprit Arena, which beat out three challenging venue locations across Germany in a bidding phase in late 2010.
The dates set for the two semi-finals are May 10-12, 2011, with the final event planned for the evening of May 14, 2011. Forty-three countries have confirmed their participation in the contest.
On the financial side, Lufthansa reported its first quarter loss widened to $750 million.
Copyright Photo: Lufthansa.
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