Frontier and Midwest to become one airline

April 3, 2010 — Frontier Airlines (2nd), Midwest Airlines, Republic Airways Holdings

Republic Airways Holdings (Indianapolis), the owner of Frontier Airlines (2nd) (Denver) and the Midwest Airlines (Milwaukee) will announce on April 13 the fate of these airline names. Republic is expected to announce it will decide on one name for both entities. Republic has announced the results of its polling and both the Denver and Milwaukee markets cherish their individual brands.

Here is a newspaper article from the Milwaukee perspective:

www.bizjournals.com/milwaukee/stories/2010/03/29/daily66.html?jst=b_ln_hl

Here is a newspaper article from the Denver perspective:

www.denverpost.com/headlines/ci_14811266

Our guess, since “Midwest Airlines” is no longer an airline (the AOC was surrendered when the 717s were retired) and the brand has been weakened with smaller aircraft, Republic will decide the Frontier name is best for both markets. However Frontier will now start to serve cookies!

Advertisement